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FAST FACTS.

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#1

VIDEO vs. TEXT
79% of consumers prefer watching a video about a product rather than reading a text on a page.

#2

VIDEO UPLOAD
400 hours of video are uploaded to YouTube every 60 secondes. In other words, 6.66 hours every second.

#4

VIDEO AS A TOOL
87% of marketing professionals use video as a marketing tool.

#7

GOOGLE'S FIRST PAGE
A website is 53 times more likely to reach the front page of Google if it includes a video.

#8

ENGAGEMENT
The rise in Video infographic shows that videos are 4x more engaging than static content…

#9

MONTHLY VIEWS
Vimeo counts 715 millions views/month.

#11

R.O.I.
88% of marketing strategists are satisfied with the ROI of their video marketing efforts on social media.

#12

YOU TUBE ON MOBILES
70% of YouTube views come from mobile devices.

#13

MOBILES
People are 1.5 times more likely to watch video on their mobile phones.

#14

CONVERSION RATE
Including a video on your landing page can boost your conversion rate by up to 80%.

#15

...WOW
It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020.

#16

MEMORIZATION
80% of the viewers remember an online video ad they saw in the past month. In other words, video helps to memorize.

#18

HOURS VIEWED PER DAY
People now watch 1 billion hours of YouTube videos every day.

#19

CONSIDERATION
1 in 4 shopper say they have used youtube to search a video related to the product they are considering in store.

#22

SEARCH TRAFFIC
Video increases organic search traffic on a website by 157%.

#23

VIDEO CREATION
73% of marketers created at least 2 videos/month for social media marketing in 2018.

#24

PROBLEM SOLVER
65% of people use YouTube to help them solve a problem... You have a question? Youtube might have the answer.

#26

ENGAGEMENT
33% of viewers will stop watching a video after 30 seconds, 45% after 1 minute, and 60% after 2 minutes.

#30

TA-DAAAA!
Following Dr. John McQuivey, Video is worth 1.8 million words... Why? Because if 1 picture equals 1,000 words, then 1 second of a video shot at 30 frames per second equals 30,000 words. 30,000 words x 60 seconds (a common explainer video length) = 1.8 million. Ta-daaaa!

#33

INTERNET TRAFFIC
Video is expected to make up 82% of internet traffic by 2021.

#35

YOUTUBE AND LANGUAGES
You can navigate YouTube in a total of 80 different languages (covering 95% of the Internet population in 91 countries).

#37

SKIPPING ADS
65% of viewers skip online video ads as soon as possible. But there are solutions for that... ;-)

#38

CONVERSION
93% of businesses reported gaining a new customer as a direct result of a video posted on social media.

#40

THE FUTURE OF PAY-TV SERVICES
By 2025, half of viewers under 32 will not subscribe to a pay-TV service.