- Did you know? -
VIDEO vs. TEXT
79% of consumers prefer watching a video about a product rather than reading a text on a page.
400 hours of video are uploaded to YouTube every 60 secondes. In other words, 6.66 hours every second.
Facebook now sees around 8.000.000.000 daily video views from 500 million users.
APP'S DAILY USE
The average Instagram user spends 15 minutes/day on the app while users under 25-year old use Instagram 32 minutes/day.
VIDEO AS A TOOL
87% of marketing professionals use video as a marketing tool.
Video campaigns on LinkedIn have 50% view rates.
GOOGLE'S FIRST PAGE
A website is 53 times more likely to reach the front page of Google if it includes a video.
The rise in Video infographic shows that videos are 4x more engaging than static content…
Vimeo counts 715 millions views/month.
Adding video to your emails can increase click rates by 250%-300%.
88% of marketing strategists are satisfied with the ROI of their video marketing efforts on social media.
YOU TUBE ON MOBILES
70% of YouTube views come from mobile devices.
People are 1.5 times more likely to watch video on their mobile phones.
Including a video on your landing page can boost your conversion rate by up to 80%.
It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020.
80% of the viewers remember an online video ad they saw in the past month. In other words, video helps to memorize.
85% of Facebook videos are watched without sound.
HOURS VIEWED PER DAY
People now watch 1 billion hours of YouTube videos every day.
1 in 4 shopper say they have used youtube to search a video related to the product they are considering in store.
60% of Instagram Stories are watched with the sound switched on.
Linkedin counts 500 million users: 61 million are senior level influencers and 40 million are in decision-making positions.
Video increases organic search traffic on a website by 157%.
73% of marketers created at least 2 videos/month for social media marketing in 2018.
65% of people use YouTube to help them solve a problem... You have a question? Youtube might have the answer.
Videos uploaded on Facebook generate 1200% more shares than written or graphical content added.
33% of viewers will stop watching a video after 30 seconds, 45% after 1 minute, and 60% after 2 minutes.
1 billion people use Instagram every month and 500 millions use the app every day.
INSTAGRAM & BUSINESS
80% of users follow at least one business and 75% of users take action after seeing a brand’s post.
40% of monthly active users use LinkedIn daily.
Following Dr. John McQuivey, Video is worth 1.8 million words... Why? Because if 1 picture equals 1,000 words, then 1 second of a video shot at 30 frames per second equals 30,000 words. 30,000 words x 60 seconds (a common explainer video length) = 1.8 million. Ta-daaaa!
Tweets with a video attract 10x as much engagement.
Including video thumbnails instead of images in your email can increase clicks by over 21%.
Video is expected to make up 82% of internet traffic by 2021.
Using video in sales conversations has seen an increase from 25% to 37% in 2018.
YOUTUBE AND LANGUAGES
You can navigate YouTube in a total of 80 different languages (covering 95% of the Internet population in 91 countries).
Consumers engage with branded videos the most on Facebook (49%), followed by YouTube (32%), then Instagram (24%).
65% of viewers skip online video ads as soon as possible. But there are solutions for that... ;-)
93% of businesses reported gaining a new customer as a direct result of a video posted on social media.
LinkedIn is the second most-favored channel for sharing business-related content after email.
THE FUTURE OF PAY-TV SERVICES
By 2025, half of viewers under 32 will not subscribe to a pay-TV service.
Emails with the word “video” in the subject line are opened 7% more often.
93% of Twitter videos are viewed on mobile.